New Employee Business Ownership Website Launches

Interactive Knowledge was chosen by Hattaway Communications to design, produce and launch a new website that introduces employee ownership concepts to business owners. The website is part of a larger grant with the goal of increasing employee ownership in order to create more stability and wealth in communities across the country. The interactive website features a quiz that details critical facts related to business succession in America. Currently, only 20% of small businesses are sold by their owners, even though 78% of owners report that selling their business is part of their retirement plan. 

The website includes multiple case studies of successful employee ownership transitions along with details about the Founding Partners who are leading the effort with consultations and expert advice. The site is designed to create interest in and educate small business owners on employee ownership, as well as generate leads for potential transitions. A downloadable workbook is available to all site visitors who complete the sign-up form - a prominent call to action that appears throughout the website.